Speed to lead is the most underestimated metric in B2B sales.
Respond in 5 minutes: 21x more likely to qualify Respond in 30 minutes: 100x more likely to connect than waiting 24 hours
Yet most teams still batch their outreach, check leads "when they have time," and wonder why conversion rates disappoint.
Respond in 5 minutes: 21x more likely to qualify Respond in 30 minutes: 100x more likely to connect than waiting 24 hours
Yet most teams still batch their outreach, check leads "when they have time," and wonder why conversion rates disappoint.