Sociological observation: Land and governments can be partitioned, but culture cannot. Our latest article examines a striking paradox—the widespread adoption of Indian wedding traditions in Pakistan. Driven by the soft power of Bollywood and borderless algorithms on social platforms, the aesthetic of the 'Big Fat Indian Wedding' is overriding orthodox religious directives. Read the full analysis here: https://news24media.org/indian-wedding-traditions-in-pakistan/ #Sociology #SouthAsia #India #Pakistan #MediaStudies #News24Media