Andrii SyrokomskyiFor craft businesses, SEO in 2026 is less about volume and more about structure.
A technically clean site, clear local service pages, consistent NAP data, and direct answers about cost and timing often matter more than ongoing blogging.
Infrastructure first. Marketing second.
At what point does "SEO strategy" simply become digital hygiene? 🧩
Web Strategy 2026: What Matters for Craft Businesses - The Position of Friederike Saßmann
Recently, I reviewed the approach of German SEO expert Friederike Saßmann, who specializes in content-driven growth for online shops and solo entrepreneurs. Her strategy is built around blogs, niche keywords, and personal branding.