DATA WORLD: Friends! Romans! Countrymen! Big Data is not Data Warehousing – 2026/01/29

Martyn Rhisiart Jones critiques the misconception that Big Data is an evolution or replacement of Data Warehousing. He emphasises that Data Warehousing is a coherent architecture built for decision-making, contrasting it with the hype surrounding Big Data’s volume, variety, and velocity. He warns against fads that neglect established principles, advocating for evidence-based practices in data management.

https://goodstrat.com/2026/02/11/revisited-big-data-is-not-data-warehousing-2026-01-29/