Tim Cook sold Apple's soul

Apple used to stand for something. Now Tim Cook gifts golden statues to Trump, removes apps at the administration's request, and cozies up to accused rapists at White House screenings. The company I once admired has become morally bankrupt, but leaving the ecosystem feels almost impossible.

Loopwerk
Tim Cook sold Apple's soul | Hacker News

@kevinrenskers glad to see your post getting some traction. As for me, I sold my MacBook Pro recently and am now firmly in the Linux camp and no longer own any Apple devices. Meanwhile, the most recent post on Daring Fireball is boasting about Apple's profits - doesn't that mean the CEO is doing well?

@stuartm From a capitalist point of view - sure. But that’s not what I care about.

So you switched to Android too?

@kevinrenskers I switched to Android full-time a few years ago. For a while before that I carried both an iPhone and an Android.
@stuartm Yeah I just don’t think Google’s any better. Definitely worse when it comes to privacy. I don’t see it as a real option to switch to, which makes me feel trapped. This duopoly sucks.

@kevinrenskers at least Google doesn't pretend to care about you! lol

I don't rely on any Google services though. I don't use Gmail, or any of the other Google apps. I use Firefox on Android and desktop, Fastmail for mail/calendars/etc. WhatsApp for messaging. It's pretty difficult to avoid all shitty companies, so I try not to rely on any one of them for too much.

@kevinrenskers @stuartm I have been exploring /e/OS on a phone and so far it works fine? My primary annoyance is that in-app purchases do not work (less money to Google, yay!).

In some ways it's a bit of a downgrade. But enough people have to accept a bit of a downgrade so that the alternatives get enough funding to improve.

Best of all, it does not have liquid glass.

Yesterday was kind of a crazy day. Lots of likes, boosts, comments, and lots and lots of views: 2658 unique visitors in a day is a lot for my humble site 😅
After the United States, most visitors to my website are from Germany. I wonder why. I would’ve expected the UK to be higher, but they’re consistently in third place. France is number four.

@kevinrenskers I've never looked at that part too hard before. I've got similar numbers

US 34%
Singapore 17%
China 9%
Germany 9%
United Kingdom 9%
India 5%
Canada 5%
France 5%
Netherlands 4%

@kevinrenskers ah visit duration for Singapore is 0s... I guessing that's a bot then. That's disappointing
@CodenameTim visit duration is super sketchy, at least with Plausible: you only get a duration if they visit a second page. If they visit one page and leave, the duration is 0.
@kevinrenskers hmm, I'll keep that in mind thank you. Though I'm using Umami.

@kevinrenskers > Apple won’t earn another cent from me for hardware.

If one of your existing products bit the dust, would you consider replacing it second-hand through eBay? Technically, Apple wouldn’t get any money. How would you weigh that, morally?

@dgriffinjones yea, second hand is fair game I think. No money goes to Apple. But luckily everything still works perfectly fine and fast enough.

Need to reduce my spending on services.

@kevinrenskers Thank you for your great text! I feel exactly like you explain and have suffered under Tim Apple for so long. This text from February last year is subpar to yours, but share the same sentiment. I have reduced my spending on Apple hardware to the bare minimum, and while I will still buy what I truly need, I will not do so happily. That’s something I share with most US big tech companies these days, but I never believed Apple would join that gang.
https://danielsaidi.com/blog/2025/02/17/when-tech-giants-bow-reconsidering-my-relationship-with-us-tech
When Tech Giants Bow: Reconsidering My Relationship with US Tech

While this is a tech focused blog, where I generally keep politics out, I believe that reflecting on how US big tech is changing is, in f...

@danielsaidi nice article! I already don’t use Google, Facebook, X, TikTok, PayPal, Instagram, WhatsApp, etc, so I don’t have too many changes to make. But yeah it really sucks Apple is now rotten as well.
@kevinrenskers Thanks, but it dwarfs in comparison with yours :) Big tech has come a long way from the “Make the world a better place” days.

@kevinrenskers - I just switched my daily driver from mac to linux.
I switched from Windows to Mac when the Mac mini first came out. Mine was the first one sold in Germany (out of a first-day shipment of six :-)
For Messages, consider Signal. Similar integration on mobile and desktop: text, call, and video.
My big hurdle was Photos. Digikam works for me now.

Still, some things don't work, yet. Bit once I figure it out, they will.
I've felt for years that macs have been deteriorating ever faster, with no solution in sight.

Feels good now.

@axel_hartmann Nobody I know is on Signal, that’s just not a real option for me.
@kevinrenskers then use it as „+1“ option and make some noise. Turns out some people are there already but didn‘t mention it before
@kevinrenskers Great, I was considering Apple after trying my company's Mac Mini.  
@qgustavor It’s still miles better than Windows so I totally understand. Once I tried my first Mac, back in 2005 or so, I also made the switch.
@kevinrenskers I used to think Tim had character.
@kevinashworth Maybe when he posted about George Floyd, but other than that not much comes to mind? He mostly seems like a bean counter who doesn’t speak his mind.
@kevinrenskers @kevinashworth Do you think you'd change your mind if he realises it was once again profitable to pretend to care about social issues?

@devolute cynical today, are we?

But the answer is no.

@kevinrenskers Respect. I've been cynical since I realised large corporations don't ever have 'souls' and their primary objective is to make money, almost always at the expense of absolutely everything else and I think it's terribly naive to think anything else.

@devolute I could’ve titled it “Tim Cook sold his own soul to save Apple’s profits”. Maybe that would’ve been more precise.

But he damaged Apple’s reputation alongside his own. And I think calling Apple’s reputation its “soul” isn’t unfair.

@devolute @kevinrenskers Well I hadn’t given it much thought at all but I had assumed good things about him. Guess I did this about a lot of people (but increasingly less so, given all the fascism). Anyway, I was wrong. That’s all I meant. I was wrong.

With things so bad now, getting back to the low level of US leaders pretending to care would go a long way. I hope our evil moment propels us far beyond that low level when we do recover.

Also, sure wish there wasn’t a duopoly on smartphones.

@kevinrenskers so true in every aspect. …
@kevinrenskers After reading this it seems save to assume, that Tim Cook is genuinely afraid.

@virkon42 I think you’re right. I’m sure that in his own mind he’s doing all this to protect Apple’s shareholders. He’s the knight sacrificing himself. And yes, it’s working! No tariffs for Apple.

But at what cost…

@kevinrenskers Is there a rose gold version available?

@kevinrenskers hey GrapheneOS has Android Auto and there is a list of banking apps around the world that work with it!

I have been feeling the same around Apple and other products as well. I feel like if I cut any more out of my life I’ll have nothing at all.

@kevinrenskers I think the conclusion is great, the only way to escape enshittified big tech services is to keep trying and incrementally migrating to self hosted or even just more honest smaller providers, but it's definitely way too daunting to try to do in one fell swoop and destined to fail. Progress beats perfection!
@kevinrenskers I developed a bad feeling towards Apple few years ago, although I used to praise them. Now it got much worse than I imagined. What is in store for Apple users? Glad I am not one of them anymore.
@olokolo Right, for me this feeling has been growing for a few years as well. I used to build iOS apps for a living until 2023 when I decided to switch. So it’s not new but it’s getting worse and worse, Cook’s cozying up to Trump.
@kevinrenskers
Thanks for this insight. As an Apple user since 1992, I really started to feel uneasy only when Tahoe arrived. Before that, while I noticed the embarrassing behaviour of Tim Apple, I thought it wouldn’t affect the product. But now, there is no denying any more.
And for the first time I start to feel the dilemma since I need the stuff to work and there is no viable alternative (and no, for my needs, Linux is not there yet).
@LaOroBob Yeah I am still on iOS 18 and macOS 15 on all my devices. Linux isn't really the biggest problem for me - it's the iPhone.

@kevinrenskers

This blog posts hits home, man. I was aware of some stuff, but there is more perspective in there.

I switched my desktop OS to Linux already, @nextcloud & @homeassistant are my next projects on the list. Not using any Meta or X or Google stuff.

My iPad lays dormant in some box, not using it at all.

For the iPhone, I am not sure. It’s my absolute daily driver. I have hardened it in terms of privacy & data collection.

@Holtisan Yeah the iPhone is the real problem, I just don't see a good alternative to be honest. But I only just started looking into de-Googled Android versions, so who knows.
@kevinrenskers yeah, I have been looking at alternatives, too. There are good ones, for sure. But none could really wow me into using it. I am not super dependend on iOS exclusive apps. But most alternatives just don’t feel as good or lack functionality.
Also my family is almost all on iPhone. Sharing between those devices is just so simple, if it wasn’t for LiquidGlass going in the way.

@Holtisan Same here! We're all-in on Apple: MacBooks, iPhones, iPads, iMessage, shared calendars, Apple Music, password sharing, etc.

So it's not just me leaving the Apple ecosystem, it's also me leaving the family ecosystem (because they will absolutely not switch to Linux and/or Android).

I haven't updated to Liquid Glass though 😅

@kevinrenskers

Oh yeah if we hooked a turbine up to Jobs’ corpse we could power entire cities he’s spinning so hard in his grave.

Eniko Fox (@[email protected])

Like, Apple has been abusing devs for so long now. They're literally the guys who invented the walled garden in computing. And *now* they're the bad guys cause they added GUI flair you don't like? Please be more serious than this

Gamedev Mastodon

@kevinrenskers

apple is a company, very good at selling itself as a lifestyle. but there's only one person, who's been gone for 15 years, who could keep that reality distortion field inflated.

we didn't see it directly in the US but imagine the compromises they had to make to be so in bed with the chinese government? the US isn't that far gone yet but we're getting there.

the story is very old, the diff is that people just don't like to see it on their tv. ;-)

@kevinrenskers @brentsimmons Your disappointment is understandable, but also feels a bit naive—it may sound condescending, sorry—of Apple’s operations. They were able to become the company you loved by manufacturing most of their products in China (https://en.wikipedia.org/wiki/Human_rights_in_China). I don’t think anyone lost his or her soul this year more than they did 30 years ago, it has just become more obvious, closer to home. The best thing to do is to get rid of dictators or aspiring ones. Business will adapt. 💪
Human rights in China - Wikipedia

@thibautsailly @brentsimmons I’m not arguing Apple was ever perfect. I’m arguing that Cook is making new choices that visibly damage Apple’s reputation today.

Past complicity doesn’t make present alignment beyond criticism.

@kevinrenskers @brentsimmons great write-up. Feel the same over here: https://michael.team/cooked/
Apple - a company that I used to know…

On Sunday I read a brilliant essay: The Fallen Apple by Matt Gemmell and I encourage you to read it fully… but as I read it, I noticed I had some thoughts of my own inspired by it, so I decided to write them down:

Michael.team

@kevinrenskers This post echoes my own feelings exactly. As a longtime Apple customer and an ex-Apple employee I am utterly disgusted by Tim Cook's actions and Apple's recent treatment of developers. I refuse to give Apple another penny.

I stopped using any Apple services (iCloud, Music etc) as soon as I could after Tim Cook's donation, and I switched to an Android phone when it was time to upgrade after using nothing but iPhones since the 3GS. I know Google are as bad/worse, but I didn't expect any better from them. I thought Apple's values aligned with my own. If that was ever really the case, it's definitely not any more.

@brad Just because I don’t expect better from Google, doesn’t mean I will switch to them. Because I do think they are worse than Apple.

I really wish there were more choices :(

@kevinrenskers I'm not using any Google services apart from the Play store, and I didn't buy Google hardware. Limiting my exposure as much as possible.

One thing that really surprised me was how awkward it was to use non-Google contacts and calendars, had to buy an app to sync them to the phone! 😳 Considering everyone bangs on about how open and customisable Android is... except when it comes to syncing your own data, apparently.

@kevinrenskers Have canceled AppleOne today. Thanks for the motivation! Yes, I could have / should have done so before now, but I hope Tim Cook knows I'm canceling because of Tim Cook.

@kevinashworth I’m glad it motivated you! I’m planning my own exodus and will definitely write a follow-up.

It’s hard to say “I should have done so sooner”. I’ve had these feelings about Apple for a few years now, and literally stopped building iOS apps for a living because of this. But the rest is harder, as I said in the article 😅