89% of US shoppers used AI during 2024 holidays, but only 17% would let AI complete purchases. That 72-point trust gap defines the retail battle ahead. Google unveiled a protocol for AI agents to handle full transactions within Search and Gemini. Amazon is pushing back. Consumers remain skeptical of both platforms' commerce ambitions. #AIcommerce #retail #privacy

https://www.implicator.ai/google-wants-the-buy-button-amazon-is-suing-to-keep-it-consumers-dont-trust-either/