Welcome! You are invited to join a meeting: Writing Stories for Behaviour Change: From Insight to Impact. After registering, you will receive a confirmation email about joining the meeting.

How do we turn research insights into stories that measurably change behavior? This session brings together leaders across filmmaking, SBC research, and program design to share practical frameworks, collaboration models, and impact measurement strategies. We’ll unpack how creators and practitioners co-develop authentic narratives, engage communities, and track ROI—highlighting edutainment case studies such as Yegna and C’est la Vie. You’ll learn: -A step-by-step process for integrating SBC into scripts and productions -How researchers and writers collaborate from formative research through delivery -Ways to ensure authenticity, inclusion, and community engagement -How to measure outcomes and communicate impact (and job-creation potential) Speakers: Margot Fahnestock — President & CEO, Population Media Center (global edutainment strategy, partnerships, and scaling impact) Dr. Laurel Felt — Research Director, The OASIS Center at RAES (media-impact research, formative insights, narrative change) Mugambi Nthiga — Kenyan actor, writer & director; Creative Lead, Girl Effect Kenya (award-winning films and youth SRH drama series) Namir Nava — Technical Support Manager, The OASIS Center at RAES (20+ years advising SBC edutainment across Latin America) Moderators: Sarah Osman — Founder, Osman Advisory Services (20+ years advancing applied social and behavioral science across Africa, Europe, and Asia) Robert Rippberger — Founder & Co-Executive Director, SIE Society (award-winning filmmaker, author, and leader in Social Impact Entertainment)