Mastodawn

I’ve been testing a theory: many people who are high on #AI and #LLMs are just new to automation and don’t realize you can automate processes with simple programming, if/then conditions, and API calls with zero AI involved.

So far it’s been working!

Whenever I’ve been asked to make an AI flow or find a way to implement AI in our work with a client, I’ve returned back with an automation flow that uses 0 AI.

Things like “when a new document is added here, add a link to it in this spreadsheet and then create a task in our project management software assigned to X with label Y”.

And the people who were frothing at the mouth at how I must change my mind on AI have (so far) all responded with resounding enthusiasm and excitement.

They think it’s the same thing. They just don’t understand how much automation is possible without any generative tools.

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Guy LeCharles Gonzalez

@mariyadelano I'm in the middle of evaluating Hubspot and told the rep to avoid mentioning any AI features. He stumbled at one point and I reminded him that pattern matching and automation are things Hubspot was good at long before everything had to be called AI.

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Mariya Delano Nov 14

@glecharles yeah sounds about right!
in all seriousness, though if you want an opinion from somebody that has been using HubSpot very heavily for multiple companies, I am happy to talk to you.

I use HubSpot basically every day and I have been for the past two years, I’ve also avoid their AI features so I mostly use all the other things so I think I hopefully would be able to provide a good perspective.

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Guy LeCharles Gonzalez Nov 14

@mariyadelano I've been a fan for years, but we couldn't afford when we first launched in 2020 so we chose Zoho instead. We've outgrown that now so, if we do make the move next year, I'll definitely hit you up for some tips!