The age verification effect: adult site traffic plummets, VPN use soars

Pornhub said visits to its site from the UK had fallen by 77% since the Online Safety Act came into force at the end of July, 2025.

Some of the drop in traffic may be due to widespread use of VPN apps as people feel uncomfortable linking their personal data to their online activity.

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https://www.techradar.com/vpn/vpn-privacy-security/the-age-verification-effect-adult-site-traffic-plummets-vpn-use-soars