I know I talk about my work quite a bit, but not usually from a proud one. After some recent feedback training, I realised it’s OK to celebrate when something’s genuinely making a difference.

PETALS has been quietly growing for a while now; no campaigns or ads, just word of mouth through teams sharing it around.

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This week, I heard it was mentioned by Shaun Lewis from O’Reilly Media in a #LeadDev session on measuring performance in teams.

Later, someone told me Giffgaff had been talking about it too when discussing team morale.

It stopped me for a second. Not in a “look what I built” way, more in a “this is actually landing with people” way.