The Myth: Some people are born to sell. They have natural charm and can talk anyone into anything. The rest of us just aren’t cut out for it.
Where It Fails: In fashion B2B, sending your “natural” to negotiate fabric contracts often ends badly. They rely on personality and come back with vague agreements. Then you see the actual terms. Prices are high, penalties are steep, and you’re locked in. You trusted charm over clarity and now your margins are gone. (1/3)