In August 2025, Vogue US ran a Guess ad that quickly became a lightning rod for debate. The campaign featured two hyper-realistic AI-generated models — Vivienne and Anastasia — crafted by London-based agency Seraphinne Vallora. Although there was a small disclaimer about their AI origins, it was subtle enough that many readers barely noticed.
https://retroworldnews.com/is-artificial-intelligence-stripping-fashion-of-its-soul/
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