Your Hard Work is Probably Making This Change Fail

The myth: To make this new strategy work, we all need to dig deeper. Harder work is the only path to success.

Where it goes wrong: In a media cooperative rolling out a new platform, this mindset burns people out. It makes your team think they must struggle through a poorly designed system. The real issue gets ignored. You end up with a tired team that quietly quits using the new tool. (1/2)

The reality: Lasting change isn’t about effort. It’s about ease. The VCR beat Betamax because it was simpler, not because people tried harder. Your team shouldn’t have to work hard to use a bad system. You should build a system that doesn’t require hard work.

Controversial take: Stop asking your team to fix a change you designed poorly. Is this really about their lack of effort, or your lack of foresight?

#BusinessTruths #ChangeManagement #Leadership #Teamwork #MediaCoop (2/2)