"The unsettling feeling that your device is spying on you is real — but the culprit isn't a secret microphone. It's the data broker industry," EFF’s @evacide tells CNET. https://www.cnet.com/tech/services-and-software/features/no-your-iphone-isnt-listening-to-you-heres-whats-really-happening/
No, Your iPhone Isn't Listening to You. Here's What's Really Happening

There are lots of reasons an ad pops up on your phone, but none involve a microphone listening.

CNET
@eff @evacide i tacitly endorse it since it is basically so engrained #profiled

@eff @evacide when we were building our bootstrapped startup, a privacy-required, problematic habits tracking app, trying to figure out how to build quickly, without building everything in-house, while preserving privacy...it left us mindboggled at every turn.

Every rug we peeked under(nearly every 3rd party service for every step of our development) led to an inability to keep things private. It crippled development speed.

It felt stupid to call it privacy-first, as if it wasn't was novel.

@eff @evacide turns out, it wasn't stupid! It was near impossible without endless amounts of our own money to go slower, intentionally, and not compromise.
@eff @evacide My phone never pops up an ad. Where are these ads actually popping up - in app or something?
@eff @evacide this is one of the best and most accessible descriptions of this system that I've read. I'm going to share it with lots of people that I know. Thanks!

@alisynthesis @evacide

my fav part:

"Money tends to concentrate in hours and places where the model expects better results, so delivery clusters in time. That's why an ad can land the same night you talked about a topic, because the system already had reasons to try you tonight, and you happened to be scrolling when the budget was flowing."

@eff @evacide

Its both.

A mother and daughter arrested after device microphone transcripts about abortion given to police.

@eff Tested this years ago knew internet searches were being snooped on. Believe they can listen in on conversations as well, you’d discuss something privately then within days get a letter connected to that matter.