"There is no one better to turn real humans on to new music than other real humans."

I was always kinda shocked when people wrote that Bandcamp didn't innovate.

"Each Club is shaped by a curator who’s immersed in their scene—DJs, journalists, label heads, and collectors whose deep knowledge and personal investment help shape the culture around them. Pick the club you want to join and, for $13 a month, you’ll receive a digital album hand-picked by that club’s curator. You’ll also get an exclusive interview with that month’s artist conducted by your club’s curator, access to a members-only space for updates and conversation, and an invite to that month’s member-only Listening Party to listen to the record in real-time with your club’s curator and other fans."

https://bandcamp.com/about_clubs