Ashish Varghese Thomas

Marketers are facing a major shift. The death of the third-party cookie isn't a threat; it's a massive opportunity to build stronger, more ethical connections with your audience. My new article shows how to pivot to a strategy focused on robust first-party data, building brand trust, and modern contextual targeting. It is the future of digital marketing.

Read the article:

https://ashishvarghesethomas.wordpress.com/2025/06/19/navigating-the-cookieless-future-why-this-shift-is-digital-marketings-next-big-opportunity/

#DigitalMarketing #Marketing #Privacy #DataEthics #CookielessFuture #AdTech

Cookieless Future: Marketing Shifts & Privacy

Cookieless digital marketing: Privacy-driven. Success on first-party data, contextual targeting, consent, brand building. Marketers: adapt, build trust.

Digital Marketing Insights
Aug 16, 2025 at 1:25pmWeb
Show threadgnaddrigAug 16, 2025
@Ashishvarghesethomas
Personally, I think marketers and everybody in advertizing should all go far away, somewhere without internet, email, phone, and snail mail, and stay the fuck out of everyone's lives. And please take the SEO people along.
Show threadAshish Varghese ThomasAug 18, 2025
@gnaddrig Appreciate the passion—though I’d argue ethical marketing is about earning attention, not hijacking it. The real problem isn’t marketers, it’s bad marketing. If we all vanished, who’d advocate for transparency, consent, and data rights in digital spaces? I’m here to challenge the system, not exploit it. And yes, SEO folks can stay—some of them are fighting the good fight too.
Show threadgnaddrigAug 18, 2025

@Ashishvarghesethomas
Thanks for the friendly reply! You're right, some marketing is necessary, maybe even some SEO, especially with some ethical foundation. The passion comes from the slop that keeps flooding inboxes and spam filters with click-bait and all sorts of useless slop. I'm aware that not everybody in marketing is a bad person, and I'd not really want to send anyone away ;)

But being able to reduce the slop that makes so many online activities a pain would be nice...