IAB Tech Lab releases PAIR 1.1 protocol to simplify encrypted data matching: New version clarifies encoding standards and introduces Open PAIR prebid module for broader industry adoption. https://ppc.land/iab-tech-lab-releases-pair-1-1-protocol-to-simplify-encrypted-data-matching/ #IABTechLab #PAIRProtocol #DataPrivacy #EncryptedData #AdTech