*** Online shopping in 2010 ***

Me: Hello, UnderpantsEmporium.com? I’d like to buy underpants.

Underpants Emporium: Certainly, sir. Your underpants will arrive on Monday.

Me: Thanks.

*** Online shopping in 2025 ***

Me: Hello, UnderpantsEmporium.com? I’d like to buy underpants.

*ding* ShipPirate.biz: Your package is getting shipped!

Me: Wait, who are yo…

*phone vibrates* SMS from 21525: ORDER UPDATE: package is on the move.

*ding* UPS MyChoice: Your package is on the way.

*ding* Underpants Emporium: Your pants-ckage is en route from us to you.

Me: dudes…

*ding* Underpants Emporium: Be sure to review your underpants!

*ding* UPS MyChoice: Your package is out for delivery. Follow it on a live map.

*phone vibrates* SMS from 21525: ORDER UPDATE: package is out for delivery.

*phone vibrates* SMS from +252 3983929301: There was a problem with your shipment. Please claim your package at che4p-pi1lz.virus-basket.biz.ru.

*ding* Underpants Emporium: how’s that review coming along?

*phone vibrates* SMS from 21525: ORDER UPDATE: the eagle has landed.

*ding* Underpants Emporium: customers who bought underpants also bought

@lcamtuf that's oddly the same amount of guff I get ordering from AliExpress.

@lcamtuf 1 week later ...

TrustPilot e-mail: Review your underpants experience now!

@lcamtuf @blogdiva missed the step about them printing a shipping label

@joannaholman @lcamtuf @blogdiva

Yes!! I relate to this: my printer (in the US) is guilty of it. Took us quite a while to work out it has no meaning in terms of getting something actually delivered. Still frustrating to be gaslit in this way. 😠

@lcamtuf Now add the text from the neighbor telling me that I have a package by the gate.
@justmichelle @lcamtuf Their gate, not yours
@hosford42 @lcamtuf It is the one gate by the road. They live right there. I live a bit down the drive. Thankfully not within sight line. Unfortunately within earshot.
@lcamtuf "Pants-ckage" was just *chef's kiss*

@lcamtuf now could you take a quick survey?

How about now?

Still no?

@lcamtuf @DamienWise Oh no. Did you just spend *actual money* using that thing? Fuck! That’s like blood in the water!
Put the phone down. Gently. Yes, like that.
Now RUN! RUUUUN!
@lcamtuf All three of the other websites on the internet, in between every post: WOULD YOU LIKE SOME MORE UNDERPANTS???
@aburka @lcamtuf it's dumber when you buy something like a washing machine, and then every ad everywhere is washing machines in case you wanted to, I dunno, expand your collection?
@p4 @lcamtuf the greatest minds in machine learning produced this algorithm https://xkcd.com/605/
Extrapolating

xkcd
@aburka @lcamtuf Best if they are ads for underpants you wouldn't be caught dead in, marketed in such a way that your spouse, boss, and friends all end up wondering if it's suggestive of your actual tastes.

@lcamtuf

Brilliant & brilliantly comic! 😃 Totally captures the downhill enshittification of the on-line shopping experience & the abusive relationship we as customers are exposed to & unwilling ‘participants’ in these days. 😐 (did u see what I did there: partici-pants tee hee 😂 )

Could be turned into a play, called… I dunno, ‘Modern Times’, or something…. For sure there are a lot of people who would be spinning in their graves if they knew about it…

@lcamtuf Join the Underpants Club! Special discounts! Early access to sales! More underpants!!

@lcamtuf

Where is the rest?

I want to see the whole thing.
Not just the trailer!

@lcamtuf your Evri delivery driver has delivered your order. Shows photo of completely random front door.
@Chloeg @lcamtuf yes, but delivering things is hard. You have to carry an object and find a place, then knock on a door. Far easier to leave at a random local door and let the Great Link sort it out. Far more profitable.
@Chloeg @lcamtuf I like getting the random photos. A chance to do some geoguessing with my stuff as bait
@Chloeg @lcamtuf our latest delivery by Evri (it was actually an Amazon order from Lanzarote) took 5 delivery attempts by them to find our house.
And yes we had great difficulty identifying some of the houses they were sending us photos of.
And this despite us giving them very explicit directions as to how to find us and a phone number to ring if they couldn't.
Lots of houses on our road and our postcode, including ours, have names not numbers so google maps can't find us exactly but every other delivery company seems to find us OK.
@lcamtuf
I have a growing list of replacement bits and pieces needed, but struggle to face the horror that is online shopping now. I used to love it, being mobility-impaired in a rural area. Not buying stuff has reduced expenditure, though, so that's good.
@lcamtuf So fucking annoying.

@lcamtuf

Painful read after x company told me that I wasn't home yesterday, when I was. So they took the box of live plants away and told me I could rebook a delivery using the waybill number on the card the driver left.
I'm sure you've guessed. No card.
Somewhere in a very overheated shed are the dying screams of my plants.

@lcamtuf You forget...."You recently bought underpants. Would you like to buy underpants".
@TerryBTwo @lcamtuf And also "We saved this for you: underpants" (with a direct link to the shopping basket page)
@lcamtuf Google Ads: you just bought underpants, are you interested to buy X more underpants looking more or less the same ?
@lcamtuf Is M&S online ordering back up then?
@lcamtuf I don’t recall saying thanks.

@lcamtuf

There is a outfit called a similar name. "Pirateship.com" It's actually a decent place for small outfits to be able to compete with the big boys and not have to deal with Amazon and such.
But try to convince anyone else to use them. The name scares many off.

But what I use it for would not make good underpants. Pretty sure you would not want to sit down draped in electronic parts..

@lcamtuf *ding* UPS MyChoice: How would you rate the experience of packet delivery to your mailbox?

@lcamtuf you forgot:

Someone just logged into your underpants emporium account.

@lcamtuf You missed one: “We delivered your package! Review your delivery experience! How did Ryan do? Was it a) Awesome!” etc 🫠

@lcamtuf Underpants Emporium: You now have 69 UnderPoints good for $0.69 off you next order of $420 or more. Points expire in the next seven seconds.

Underpants Emporium: in this newsletter, our CEO interviewed himself and the time he wished he had more affordable options for undergarments (click here to browse our clearance stock).

Underpants Emporium: follow us on birdsite for 3% off your next order.

Underpants Empirium: We are writing to inform you that we have been hacked. Someone has your credit card number, plaintext password, and knows you bought the sequined teddy bear boxers. Sorry.

@lcamtuf I might be personally responsible for 25% of those notifications... Sorry 😅

@lcamtuf

Google News: You now get up to date news on underpants forever!

@lcamtuf

Several Months later:

Google, I need some more underpants.

G: "Fantastic, here are 20 Amazon links and 10 Alibaba links"

No, from Underpants.com

G: "Gotcha! Here are 30 more Amazon links."

Underpants.com

G: Hmmmm, no record of that. More Amazon links

Type "Underpants.com"

"404 Error." Default Search -- More Amazon links.

@lcamtuf And because Facebook probably had a tracker on underpants.com, now every reel, friend suggestion, and group you see on your Facebook page will be about underpants.

@lcamtuf

I'm angry now and my night is ruined.

@lcamtuf the one way that it's improved is that in 2010 it wasn't "it'll be there on Monday", it was "please allow 3-6 business weeks for delivery. $24.99 delivery fee"

@lcamtuf

Ding: UPS: Please review your delivery. So we can punish your overworked and underpaid driver for the slightest infraction of our arbitrary rules.

@lcamtuf And they wonder why I cycle to Marks and Spencers and say "here is some money, please give me these underpants"...
@lcamtuf @jellycrystals I need to find that 1999-era documentary about a man who lived online for a week and barely survived, trying to get everything delivered