A fellow coach I was talking to was really distressed.
He offers high-ticket 1-on-1 coaching, but prospects book meetings and don’t show up.
He asked for help.
But he didn’t like the solution I gave him.
And I really think you shouldn’t repeat his mistake.
When I asked how he ensured attendance, he said:
“I send a reminder 3–6 hours before the call, and one an hour before.”
I told him point blank — this is a flawed mechanism.
Here’s what I recommend instead:
✅ First reminder: 24 hours before the meeting – ask for confirmation.
✅ Second reminder: 10–12 hours before – if no reply, say clearly:
“Meeting will happen only after confirmation.”
✅ Third reminder: 3 hours before – say:
“If you don’t confirm in the next 30–60 minutes, the slot will be canceled.”
👉 And cancel if they don’t reply.
Because if someone can’t respect your time or authority before becoming a client, what makes you think they’ll respect you as a coach after?
As I told him — stop doing business with people you won’t enjoy working with.
He didn’t like that.
But I’m curious: What’s your process to ensure prospects show up on time for discovery or strategy calls?
Let me know 👇
𝗣.𝗦: 𝗖𝗵𝗲𝗰𝗸 𝘁𝗵𝗲 𝗰𝗼𝗺𝗺𝗲𝗻𝘁𝘀 𝗳𝗼𝗿 𝘀𝗼𝗺𝗲 𝗱𝗮𝗶𝗹𝘆 𝗳𝗿𝗲𝗲 𝗴𝗼𝗼𝗱𝗶𝗲𝘀
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This Substack has just one mission: Simplifying business growth and making marketing and sales easier for working professionals, and more profitable for business owners. Click to read MrEmogical Notes by Manish Ahuja, by Manish Ahuja | MrEmogical, a Substack publication with hundreds of subscribers.
Manish Ahuja