You didn’t lose the job because your CV wasn’t good enough. You lost it because the person interviewing you didn’t like your personality — consciously or subconsciously.

That sale you were chasing for weeks didn’t fall through because your product wasn’t good. It fell through because they didn’t like you enough to say yes.

There are dozens of alternatives for every job role, product, content creator, or brand today.

So, what makes people choose you?