Found in Naomi Klein's Doppelganger. The one lesson I wish the modern left would internalize more than anything.
Use shared language.
Don't use lefty jargon when the person you're talking to doesn't subscribe to these ideas. No white privilege, no colonial oppression, no intersectionality. Translate to a shared language, built on reasonable, common assumptions and do the work required to bring people on board.
Because you can be damned sure the MAGA crowd are doing the work.
This is not just about the alienating effect of jargon (like you normally get in science communication). It's also about sneaking unshared assumptions into the conversation.
You can be talking about Gaza to somebody who is absolutely hoffirifed by Israel's actions, but if you frame the whole thing as colonial oppression you can still lose them.
They will detach from the conversation because they don't share that particular perspective and you didn't make room to discuss that assumption.
I think people should frame what's happening in Gaza as a fascist and racist genocide, and no less
@anandphilipc Pretty much. She mostly criticizes the hypocrisy of preaching inclusiveness and then attacking the in-group for every tiny misstep.
Moreover, she makes the case that this directly drove people into the arms of people like Steve Bannon, who would blow up any hypocrisy they could find in the left and work hard to welcome everybody into their movement.
De machtigste mensen ter wereld bereiden zich voor op het einde van de wereld, een einde dat ze zelf krampachtig versnellen. Hoe doorbreken we deze apocalyptische roes?
La alianza entre la extrema derecha y la oligarquĂa de Silicon Valley estĂĄ dando lugar a un âfascismo del fin de los tiemposâ, segĂșn el anĂĄlisis de la periodista Naomi Klein, quien recientemente ha publicado un ensayo en coautorĂa con Astra Taylor que describe cĂłmo muchas Ă©lites ricas se estĂĄn preparando para el fin del mundo al tiempo que contribuyen a la creciente desigualdad social, inestabilidad polĂtica y crisis climĂĄtica. Klein señala que, en tanto los multimillonarios sueñan con escapar a enclaves fortificados e incluso al espacio exterior, el presidente Donald Trump y otros lĂderes de derecha estĂĄn convirtiendo sus paĂses en fortalezas militarizadas para impedir la inmigraciĂłn del extranjero e incrementar el control autoritario dentro de sus propias fronteras. âEl fascismo siempre tiene cierto tono apocalĂptico, pero el fascismo de los años 30 y 40 tenĂa como horizonteâ un futuro utĂłpico, explica Klein. Hoy, por el contrario, ânos enfrentamos a personas que apuestan activamente en contra del futuro. Pero no solo apuestan activamente contra el futuro, sino que provocan los incendios que estĂĄn consumiendo el mundoâ.
@pbloem
Very much this.
It's a basic rule of communication that you need to pitch the language to the audience, what is a quick shorthand for one audience is jargon or unacceptably loaded language for another. Mind you, given the performative nature of some on the left the audience is as likely to be the people seeing that the narrator has spoken as the people being spoken to.
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