Pssst! Here’s Your Ultimate Winter Guide to Japan Snow Country

THINK “JAPAN SKI TRIP” and Niseko instantly comes to mind. But there’s another region that deserves some international love: Japan’s Snow Country, the ultimate Japow gem hiding in plain sight.   Home to 29 ski resorts packed with pristine groomers and epic backcountry gold, this powder paradise is also the setting for rich cultural activities and flavor-packed experiences making the ultimate in aprés. It’s got more sake breweries (and a coin-operated sake bar with 100 to try) than any other prefecture, original Japanese culinary highlights only found here, Japan’s largest onsen, and ryokans so special that Japanese guests question who told