It's time to rethink how brands work with creators! 💡 Instead of treating them like billboards, let's build real partnerships that spark authenticity and innovation. Are you ready to evolve your collaboration game? ✨ #InfluencerMarketing #CreatorPartnerships 🚀 https://www.forbes.com/sites/ianshepherd/2025/04/03/stop-hiring-influencers-start-partnering-with-them/
Why Brand Partnerships Are More Meaningful Than Just Hiring An Influencer

As the creator economy matures, the most forward-thinking brands are rethinking their approach—not as buyers of influence, but as partners in creativity.

Forbes