It's #LibraryWeek and I wanna help the National Library of Medicine (#NLM) improve its metadata and user experience by suggesting a switch from hyperlinking to search results from an author's name to the author's ORCID in how the name is displayed in the PubMed record. For instance, clicking on 'Christopher Marcum' in this paper's author list returns a list of my pubs even though I am not the Christopher Marcum you are looking for #jedimindtrick :
https://pubmed.ncbi.nlm.nih.gov/34259801/
Healthcare system conversion to a biosimilar: Trials and tribulations - PubMed

The barriers to biosimilar adoption are plentiful. Careful planning, clear communication, and coordination with all affected disciplines can ensure successful biosimilar conversion.

PubMed
@csmarcum
The NLM helpdesk at [email protected] is generally very responsive.
@csmarcum
But I think it might be a hard sell.... Lots of records, even recent ones, don't have ORCIDs, or don't have ORCIDs for all the authors.
In my case: of 69 papers in PubMed where I'm an author, only 11 have my ORCID attached in the PubMed record.
@csmarcum
Maybe the pattern is more extreme for me, because I'm never the corresponding author?
But also, I'm a librarian with a healthy respect for metadata, so I always tell the corresponding author, here's my ORCID, here's my affiliations.
The affiliations almost always make it in (if sometimes a bit mangled), but the ORCID rarely does.
@nyhan that's the problem with information policies giving primacy to a single author
@csmarcum Also, policies relying on the publisher as the only trusted source of publication metadata....
As an ORCID/PID advocate, you probably know that EuropePMC, unlike PubMed, happily accepts info from ORCID about articles added to one's ORCID profile via a search and link wizard. So, a EuropePMC query for my ORCID will retrieve a lot more of my work than a PubMed query for the same ORCID
@nyhan yeah and publishers are the least trustworthy source here as all of their intrinsic incentives are aligned only with anti-competitive information blocking practices.
@nyhan that's a better model indeed!
@nyhan right! NIH grantees and researchers are already required by federal research security policies to have PIDs. The metadata record should be linked to those pids - or have no endpoint otherwise because the current practice could confuse the public - in this case, it has already confused the crawlers and algorithms that are listing me as the author because of the apparent attribution. It's a solvable problem even if it's a hard problem.
@nyhan yes they are! Though this is a policy decision - one I've advocated for in both personal and official capacities :)