This article shows why it's important that non-profits get involved in developing #AlternativeProtein solutions.

It’s a problem that alt proteins don’t compete on a level playing field. The factory farming industry has stacked the deck. The goal however isn’t just to level the playing field, but to shift the advantage in the other direction.

Compare it to renewable energy. Early investments in solar would just not have made money, but now it’s a thriving industry.

👉 https://substack.com/@aidanalexander/p-154942071

Why alternative proteins need the non-profit sector

..and why it's not enough to leave it to the market

What can non-profits do to advance #AlternativeProtein?

💰 Non-profits push for fair regulations and work to redirect government funding, for example Danish Vegetarian Foundation.

🔬 Non-profits fund research and connect researchers to drive alt protein innovation, for example The Good Food Institute.

🐄 Non-profits educate the public on the issues with factory farming, for example The Humane League and Sinergia Animal.