We explore what #NickCohen means by #honestadvertising, why it failed in the 1990s, and why it’s an even MORE important idea today, in our review of #Honest, his book about #MadDogsAndEnglishmen:

https://the-agency-review.com/honest-nick-cohen

#advertising #marketing

Honest! A True Story of A Ridiculous Attempt to Make Advertising More Truthful

Our friend Tom Lynch managed several agencies and developed a few rules about them in the process, and his second rule was that mediocrity endures. This is annoying for any number of reasons, not t…

The Agency Review