Itamar Medeiros70% of design professionals say their biggest barrier isn’t executive buy-in — it’s middle management. Why? #designstrategy #stakeholdermanagement #executivepresence #leadershipskills #designmanagement #feedly https://medium.com/@twishashahbrandenburg/transforming-design-into-business-strategy-a-practical-guide-for-middle-managers-and-senior-ics-06ef0dca6774?source=rss------design_thinking-5
Transforming Design into Business Strategy: A Practical Guide for Middle Managers and Senior ICs
Many design professionals believe that the C-suite influences them. The real battleground for the impact of design on business is middle management and senior IC roles. You are the ones shaping how…