ProPublica

Some of the data used by Cambridge Analytica highlighted gun owners’ most personal information, like:
• If they owned cats
• Whether they were dieting
• If they were recently divorced
• Their political opinions

https://www.propublica.org/article/gun-owners-cambridge-analytica-data-psychological-profiles-privacy?utm_source=mastodon&utm_medium=social&utm_campaign=mastodon-post

#News #Data #Privacy #Guns #Technology #Psychology

Targeted

Documents obtained by ProPublica detail the sophistication and intrusiveness of Cambridge’s work for the gun industry in 2016. The firm’s campaign aimed to help elect Donald Trump and keep industry-friendly politicians in the Senate.

ProPublica
Feb 27 at 2:00pmWeb
Show threadyuhasz01Feb 27

@ProPublica

All these surveillance economic companies build and sell detailed digital profiles of people that infer/suggest "predictive behaviors".

Collect enough data points and real patterns can be determined; whether accurately predictive is a technical statistical issue.

Show threadSueDiOhFeb 27
@ProPublica
Don't forget: Facebook sold your data (and the data from your contacts, even if they weren't FB users) to Cambridge Analytica who used it to target voters to sway them to trump.
https://www.cnet.com/news/politics/zuckerberg-facebook-data-was-sold-to-cambridge-analytica-too/
Whoops! Mark Zuckerberg says even his own Facebook data got scarfed up by third parties

Even Facebook's CEO wasn't safe from the massive data grab by "malicious third parties."

CNET
Show threadGminksFeb 28

@ProPublica outstanding marketing with a huge budget.

Digital literacy is so, so important!