How #socialmedia gave rise to #fraudulent wellness #influencers
"Australian influencer #BelleGibson, built a loyal following on social media by documenting her #cancer journey online.. in 2015 Gibson was #exposed as a fraud. She never had cancer, & #lied abt donating funds to charities & ill #children.. Gibson’s story being #legitimised by a reputable #publisher & brands further fuelled by her social media presence.. Gibson’s primary platform of comm'n was #Instagram" 1/2
https://www.straitstimes.com/opinion/apple-cider-vinegar-how-social-media-gave-rise-to-fraudulent-wellness-influencers
Apple Cider Vinegar: How social media gave rise to fraudulent wellness influencers

There is an industry of content creators profiting from misleading and harmful advice. Read more at straitstimes.com.

The Straits Times
2/2
#PayAttention #liar #influencer
"Aft she was convicted of #misleading & deceptive conduct in 2017 by Fed Court of Australia.. other #highprofile cases of content creators peddling #cancer #misinformation on #shortvideo #platforms hv emerged at alarming rate.. Whereas Gibson spent years cultivating a following online, today a #contentcreator w only a handful of followers can upload an engaging #video & achieve millions of views.. an industry of #content creators #profiting fr #harmful advice"