The Kansas City Chiefs may be on course for a "three-peat" — a third consecutive Super Bowl win — and no one is rooting for them more than NBA coach and Miami Heat president Pat Riley. In 1988, when he was the Los Angeles Lakers coach, he filed for trademarks for the term. That means if anyone wants to make commercial use of it on merch and memorabilia, they have to pay him. Here's @USAToday's story on how much he's made in the past and specifically which words are trademarked.
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