I don’t remember the last time my inner brand strategist felt compelled to search:

👉🏼 [campaign] AdAge

to read the behind the scenes story and find out which agency made an ad

but when the Keenan Thompson / Marcello T-Mobile ad came on I picked up my phone to see who the agency was

but when they got to the red-light therapy mask joke I realized it had to be an *actual* SNL writer

(these ads should have agencies quaking in their fancy sneakers)

#AdLand #AdAge