How the Rubik’s Cube has lived to 50 years—and continues to find fans among Gen Z

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https://fortune.com/europe/article/rubiks-cube-selling-millions-50-years-gen-z-digital-shift/?

Rubik’s Cube is still selling millions after 50 years. Here’s how the old-school toy is keeping up with Gen Z’s digital shift

For 79-year-old Erno Rubik who founded mind-bending puzzle in Hungary, there's more to the Cube than what meets the eye.

Fortune