b҉https://defector.com/the-hawk-tuah-memecoin-rug-pull-is-the-apotheosis-of-bag-culture
Absent legacy-media prestige or any earlier, outdated marker of status, a way to distinguish yourself, to exhibit prestige, is to be an ambassador for a more prestigious brand. And as the modality of fandom shifts to something like worship, it is simple to see oneself as part of the process and potentially next in line for a big payday.
#capitalism #latecapitalism #alienation #commodityfetishism #cargocult
The Hawk Tuah Memecoin Rug Pull Is The Apotheosis Of Bag Culture | Defector
I can’t ease you into this one, so: Haliey Welch, colloquially known as the “Hawk Tuah girl,” launched a bespoke cryptocurrency token called HAWK last Wednesday, the same day she told Fortune it was “not just a cash grab” and her manager cut off a question in the same interview about its legality (because, he…