"Any honest accounting has to begin with the fact that the biggest burden on Harris’ candidacy was the fact that it began in July 2024, rather than April 2023 — a reality created by Biden’s insistence on running for reelection after he aggressively signaled he would serve a single term in office. Only one halfway credible challenger emerged to raise questions about this decision, Rep. Dean Phillips of Minnesota, who was recruited into the race by Steve Schmidt. “What Joe Biden did was the greatest act of egotism in American history,” Schmidt says. “And it was supported and sustained by a relatively small handful of powerful people.” (Schmidt places Biden strategists Anita Dunn and Steve Ricchetti, as well as First Lady Jill Biden and the Morning Joe co-hosts Joe Scarborough and Mika Brzezinski at the top of that list.)
Multiple who spoke with Rolling Stone agreed that while Harris’ biggest handicap was the position Biden put her in, her first failure as a candidate was her inability or refusal to differentiate herself from the president. “If there only was a thing they could have done, it would have been to make a loud and clean break,” says one strategist who worked to elect Harris. (On Pod Save America, Cutter credited that choice to Harris herself: “She felt like she was part of the administration, so why should she look back… and cherry pick some things that she would have done differently when she was part of it?”)
Harris’ early candidacy, in that strategist’s view, was characterized by a particular and irreverent vibe that generated a lot of enthusiasm among the Democratic base. But that enthusiasm, in this person’s view, quickly dampened after a convention marred by a prominent fight over the war in Gaza and a pledge to ensure America had “the strongest, most lethal fighting force in the world,” followed by weeks of aggressive overtures to woo Republican voters."
https://www.rollingstone.com/politics/politics-features/kamala-harris-what-went-wrong-1235183829/
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