A few yrs ago ISOC tried to sell .ORG in a transparently cynical money grab that ultimately failed due to community pressure and arcane ICANN rules.
It turns out that serving your community actually pays pretty well. https://pir.org/news-insights/11-million-domains/
Every other pre-2012 gTLD has shrunk this yr, so growth of any kind is a success.
11 Million Domains: Celebrating a Major Milestone for PIR
PIR has reached a significant milestone, surpassing 11 million .ORG domains under management. PIR has always been committed to supporting the .ORG Community in creating positive change and this milestone is a testament to our mission to foster a safer, more secure Internet for us all.