The other day I've watched one #YouTube live #stream in my secondary browser, w/o #AdBlock.

What the actual duck is YT thinking - MUTING the stream and playing the the ad side-by-side/split-screen?

Not only did i fail to figure out how to click-through, to the advertiser, now i've MISSED the whole ad-duration of the stream!

What, am i supposed to time-shift back and de-sync myself from chat?

Which #advertiser would want to associate their brand with such a nonsensically infuriating nuisance?

🧵 2/2 I'd recommend to let the streamer manually control the ads - so they're not interrupted and able to design their segments into digestible chunks.

The current solution doesn't seem to be in any parties most desirable interest.

Not even the through-and-through gamified & monetised Twitch does nonsense like this! (AFAIK)