Inclusive advertising boosts sales & increases brand loyalty, new study finds - LGBTQ Nation

"Go woke, go broke" is apparently the opposite of true. The study spanned various product categories, including confectionery, snacks, personal care, beauty, pet food, pet care, alcohol, consumer healthcare, and household products across diverse regions.

LGBTQ Nation
Major companies abandon an LGBTQ+ rights report card after facing anti-diversity backlash

More than two decades ago, a national LGBTQ+ rights group decided to promote change by grading corporations on their workplace policies. The Human Rights Campaign initially focused its Corporate Equality Index on ensuring that gay, lesbian, bisexual, transgender and queer employees did not face discrimination in hiring and on the job. Just 13 companies received a perfect score in 2002. By last year, 545 businesses did. But the scorecard itself has come under attack in recent months by conservative activists who targeted businesses as part of a broader pushback against diversity, equity and inclusion initiatives. Ford, Harley Davidson and Lowe’s are among the companies that announced they would no longer participate in the index.

AP News
@Susan_Larson_TN Sadly not surprising at all, it was bound to happen. This is the core problem with rainbow capitalism.
The problem with rainbow capitalism is not its pro-LGBTQ+ messaging, but the fact it cannot be relied on. Once the company believes pro-LGBTQ+
messaging could cost it more customers than it'll gain them, it'll drop it like a hot potato.