Nilay Patel
The former CMO of Hyundai is going to find out that the job is a lot harder when your company consistently delivers vile racism instead of fun and interesting cars

RE: https://www.threads.net/@wsj/post/C_8K4GBRqIG
The Wall Street Journal (@wsj) on Threads

As X’s new global head of marketing, Angela Zepeda is stepping in to help rehabilitate the social-media platform’s reputation. Repairing relationships with advertisers will be her biggest yet.

Threads
Sep 15, 2024 at 2:14pmWeb
Show threadKristofferabildSep 15, 2024
@reckless1280 #Welcometohell
Show threadChristopher MimsSep 15, 2024
how does Musk keep finding execs who don't know what his service is actually like
Show threadPhilip BerneSep 15, 2024
They know
Show threadRobert Jan SchuttenSep 15, 2024
@reckless1280 Why are people willingly taking a job at X?
Show threadEnkerliSep 17, 2024

@reckless1280 Quite likely, someone who takes any high-profile position in a social media service realizes what kind of challenge the role represents. And there’s a wide range of reasons to make such a move.

One possible reason is about “impact”. Some people become passionate about lost causes. That’s how we get both #TigerTeam stories… and the whole #GlassCliff set of issues.