Every Sunday I look back at the preceding week in kpop and pick out a music video or performance that I have particularly liked. This week I have chosen Loossemble – TTYL.

Easily my favourite of all their title tracks so far!

For some, the vocal processing in TTYL will be evidence that Kpop is “overproduced”, “manufactured”, and “inauthentic”. These critics miss the mark, though, because they assume the aesthetic standards associated with western singer songwriters or with some rock music are of universal applicability when discussing any popular music. I disagree.

https://youtu.be/AdFtOCtmq-Q?si=lKCRSUP9YG4lkCNC

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