I would agree, "hope is not a strategy" (see "Rule 1).

Yet, in a #crisis, hope should be a part of your strategy.

Crisis #leaders need to be direct and not sugarcoat critical situations. But hope is important.

You want to "Inspire your team with aligned interests" (Rule 5)? Include hope.

Build back better? Include hope.

Strengthen community (or organizational) bonds? Include hope.

#CrisisManagement #CrisisLeadership #EmergencyManagement #Resilience

https://www.forbes.com/councils/forbesbusinesscouncil/2024/08/14/disaster-proof-leadership-navigating-transformation-in-a-crisis/