How it started / How it's going

2002: CNET buys Ziff-Davis for $1.6 billion

2024: Ziff-Davis buys CNET for $100 million

Your modern media landscape in a nutshell.

@edbott @GossiTheDog The first article’s headline’s incorrect; Ziff-Davis split off ZDNET in 1999, and CNET bought that, not Ziff-Davis itself. But yeah, guess ZDNET’s back with the mothership now.

@sendai @GossiTheDog

Uh, the story is actually from CNET, and it's accurate.

I was there! I worked for Ziff-Davis throughout the 1990s and have been at ZDNET since 2006.

https://www.cnet.com/tech/services-and-software/cnet-buys-rival-ziff-davis-for-1-6-billion/

CNET buys rival Ziff-Davis for $1.6 billion

The online network announces it will acquire Ziff-Davis for about $1.6 billion, expanding its global presence of technology information.

CNET

@sendai @GossiTheDog

But the dateline is probably wrong. It was indeed 2000. ZDNET at that point was a tracking stock for ZD.

There have been so many sales, mergers, acquisitions, spinoffs, and bankruptcies along the way that it's been hard to keep track.

https://money.cnn.com/2000/07/19/deals/cnet_ziff/index.htm

CNET to buy Ziff-Davis for $1.6B - Jul. 19, 2000

CNET Networks Inc. agreed Wednesday to buy media company Ziff-Davis Inc. and its online subsidiary for approximately $1.6 billion in stock, creating one of the world's top producers of technology information.

@sendai @GossiTheDog

And, to the best of my knowledge, the current acquisition of CNET does not include ZDNET, so it's not "back with the mothership"!

(I still work at ZDNET and assume I would have heard something had our division been sold.)

@sendai @GossiTheDog

Correction: The sale does indeed include ZDNET. So after almost exactly 25 years I will be returning to ZD and ZDNET will indeed be reunited with the mothership!

Crazy (but good) times.

@edbott @GossiTheDog *laughs* I didn’t recognise your name until just then. I had recalled that Ziff-Davis did something to separate ZDNET, so I went to WP to confirm and I only confirmed that the relevant WP articles need some rework.

@edbott

Reminds me of the AOL Time Warner deal:

AOL bought Time Warner for $183 billion in 2000. And when all was set and done (and split up again), Verizon acquired AOL for $4.4 billion in 2015.

https://en.wikipedia.org/wiki/WarnerMedia#AOL_Time_Warner_(2001%E2%80%932003)

https://en.wikipedia.org/wiki/AOL#2015%E2%80%932021:_division_of_Verizon

WarnerMedia - Wikipedia

@edbott Pretty sure this is how black holes are made.
@edbott Giving Demolition Man vibes...