I wrote about this phenomenon! https://taylorlorenz.substack.com/p/the-pop-craveification-of-breaking
@taylorlorenz the first time I saw a hint of this happening was about 10-15 years ago.
A work colleague announced some surprising (but benign) news to our entire office. Some were skeptical and enquired if it was true.
The response was, that it must be, because they read it on David Beckham's Instagram story.