Olympics-Athletics-Running brand On launches spray-on marathon shoe in bid for Paris spotlight

PARIS - Running brand On made its latest move in the supershoe race on the eve of the Paris Olympics, unveiling a marathon shoe produced by a robotic arm spraying material onto a mold to create a sock-like upper, with no laces.On, a Swiss brand founded in 2010 and listed in New York in 2021, has been trying to muscle its way into the high-tech running shoe contest traditionally fought by market leaders Nike and Adidas.The "LightSpray" production method used in #Zurich, with fewer parts required