Mastodawn

Remember next time you get asked about exactness of your data to walk a client through all the examples in this post as a way to defend why the pursuit of clean data might be a fools errand.

https://kpplaybook.com/resources/marketing-analytics-data-is-wrong-can-it-be-fixed/

Marketing Analytics Data is Wrong. Can It Be Fixed? - Kick Point Playbook

Analytics isn't perfect and there are many reasons why. Learn why your analytics is wrong, and what you can do to report effectively with inaccurate data.

Kick Point Playbook

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Rand Fishkin Jul 16, 2024

@wilreynolds 100%. This, and also:
- Ad blockers
- Multi-device journeys
- Dark social (lacking referrer strings)
- Cookie clearing plugins
- Zero-click everything (SO MUCH activity around all our brands happens on social, in search results, on sites that send no traffic, in the offline world, etc.)

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Wil Reynolds Jul 16, 2024

@randfish yeah all those, and consent pop-ups and then there's lack of transparency from the platforms, we could go on for days here.