Understanding microfascism: reading Deleuze and Guattari alongside management guru texts
Sideeq Mohammed (2019) Culture and Organization
"the desire for fascism, power, conformity, and rule-following of which Deleuze and Guattari speak offers a productive way of understanding the success of the management guru and the broader allure of the management advice industry."
"‘Why did the masses desire fascism?’ ... Posed in the context of their attempts to develop a more robust conceptualization of ‘desire’ as a psychosocial force, they suggest that ‘only microfascism provides an answer to the global question: why does desire desire its own repression, how can it desire its own repression?’ (Deleuze and Guattari 2005, 215)"
"For Guattari, the consideration of microfascism is a part of a broader project which involves the understanding of desire and the disruption of the micro/macro or psychoanalytic/political distinction, thus enabling the consideration of a politics on the level of the individual and a treatment of desire on the societal scale."
T. T. Perry