Ben Francis
YouTube
Steve Jobs is turning in his grave.
Robin Opletal@benfrancis I don't know, it doesn't seem all that terrible.
@fourstepper I take it you don't play a musical instrument?
This was painful to watch.
@benfrancis I mean yeah, but that's maybe kind of the point? For it to be "striking" in a way
@fourstepper Yeah but not in a good way! I had a visceral reaction to watching those musical instruments being crushed.
It's obviously very well produced and cool to watch, but it's the polar opposite of their iconic marketing campaign from 1984, and I think risks alienating their key market of creatives.