We don't need ATSC 3.0 to get 4K video. ATSC 1.0 can do the job. Spread the word.

TV Station Launches Multiple 4K Broadcasts OTA on ATSC 1.0
https://www.youtube.com/watch?v=e_94q9TCCDY

#TV #ATSC1 #ATSC3 #4K

TV Station Launches Multiple 4K Broadcasts OTA on ATSC 1.0

YouTube
@CisopSixpence Except it doesn't, because it relies on codecs that most ATSC 1.0 tuners cannot handle without over-the-air software updates, and even then, there's no guarantee that most ATSC 1.0 hardware can support it.