Shrikant Joshi

The #burger-outlet-#surgepricing fiasco has, once again, shown how easily you can manipulate people's emotions #online.

Quick recap:
1. A popular burger outlet says they are thinking of implementing demand-based #dynamicpricing for their menu.
2. People hate the idea and start trolling them with #memes online.
3. The outlet walks back the idea" hastily"...

So, the people won?

Nope.

The #brand got #topofmind recall with consumers in exchange for some mild trolling.

In the words of a wise DJ:

Feb 29, 2024 at 6:35amWeb
Show threadJay Feb 29, 2024
@shrikant only for them to execute it anyway sooner than later and the be done as a brand relegated into the dustbin of once prominent brands
Show threadShrikant JoshiFeb 29, 2024
@jayesh You really feel they will go ahead with it? I know they have a brash 'persona' online but that decision would be sink or swim territory...
Show threadJay Feb 29, 2024

@shrikant I am a nobody sir making wild guesses so take it with a pinch of salt.

I was just basing it on what little i have seen of such companies in the past.