There are loads of articles about people "going viral" in a personal way & how it's a traumatic or weirdly life-disrupting experience, but few about going viral in a non-personal way because that's great fun and boringly undramatic
@mattround having done this only once, the only downside I can see is people ignoring everything else you've done once they find out it was you. And you possibly thinking it has more worth or success than other better things you've done.