Although it took 2 years to land in an issue of Digital Journalism, it's finally happened! An academic in-lab experimental study reveals that even for motivated audiences, it is much harder to recognize #NativeAdvertising on mobile devices than on computers.

#disinformation

@commodon

@communicationscholars

Free eprints: https://www.tandfonline.com/eprint/XMHBR5V6FRE5UQV7HBSI/full?target=10.1080/21670811.2020.1860783